A young girl named Wisp is brought to a gray, desolate land with the mission to bring color to the world by locating the Sphere of Light. Along the way she befriends a Sprite named Twink, a magnificent horse named Starlite and finds a mysterious baby who turns out to be the key to her mission. With the help of her new friends, Wisp locates the legendary Color Belt and rescues the seven Color Kids, who had been trapped by the King of Shadows. Using the Color Belt, Wisp and the Sphere of Light defeat the King of Shadows, liberate the Sprites and bring color and beauty to the land, henceforth called Rainbow Land.
Wisp is renamed Rainbow Brite in honor of her new role as leader of the Color Kids, who are together in charge of all the colors in the universe.
Below are the characters found available on the site that cosplayers have depicted.